Amazon is a huge marketplace with millions of potential customers. If you’re looking to start selling on Amazon, it’s important to avoid making these common mistakes:
- Not doing your research
- Failing to set up Amazon Seller Central properly
- Not using Amazon Sponsored Ads
- Not tracking your inventory levels
- Pricing your products too high or too low
- Not taking advantage of Amazon Prime shipping benefits
- Forgetting about Amazon SEO best practices
- Failing to respond to customer reviews and inquiries promptly
- Neglecting Amazon branding opportunities
- Not using Amazon repricing tools
1. Not doing your Research
The first mistake you can make when selling on Amazon is failing to do your research. Amazon is a huge marketplace with millions of potential customers. There are also millions of other sellers competing for those same customers. Before you start selling on Amazon, it’s important to understand the Amazon marketplace and how it works.
To get started, Amazon has a great Amazon Seller Central page that walks you through the basics of selling on Amazon. This is a great resource to help you understand the Amazon marketplace and how it works.
You should also take some time to research your competition. Look at what other sellers are doing and see what’s working for them. Try to find ways to differentiate your products and services from your competition
2. Failing to set up Amazon Seller Central properly
Amazon Seller Central is Amazon’s platform for sellers. This is where you’ll list your products, track your sales, and manage your Amazon business. It’s important to set up Amazon Seller Central properly from the start.
If you don’t set up Amazon Seller Central properly, you could run into problems with listing your products, tracking your sales, or managing your Amazon business. Amazon has a helpful Amazon Seller Central page that walks you through the process of setting up your account.
Take the time to set up Amazon Seller Central properly and avoid problems down the road.
3. Not using Amazon Sponsored Ads
Amazon Sponsored Ads is a great way to get your products in front of potential customers on Amazon. Sponsored Ads are Amazon’s version of pay-per-click advertising.
With Amazon Sponsored Ads, you can create ads for your products and have them appear on Amazon.com when customers search for keywords related to your products. When someone clicks on your ad, they’re taken to your product listing on Amazon.
4. Not tracking your inventory levels
It’s important to track your inventory levels when selling on Amazon. If you run out of stock, your customers will be left disappointed. Amazon also has strict policies against running out of stock. You can lose your buy box positions.
To avoid problems, it’s important to track your inventory levels and reorder products when necessary. Amazon Seller Central has a great tool for tracking your inventory levels.
Use Amazon Seller Central to track your inventory levels and avoid running into problems.
5. Pricing your products too high or too low
Pricing your products too high or too low is a common mistake made by Amazon sellers. If you price your products too high, you’ll miss out on potential sales. If you price your products too low, you could end up losing money.
It’s important to find the right balance when pricing your products. Try to strike a balance between making a profit and being competitive. Amazon has a great tool called the Amazon Price Checker that can help you compare prices and find the right balance.
Use the Amazon Price Checker tool to find the right price for your products.
6. Not taking advantage of Amazon Prime shipping benefits
If you’re not taking advantage of Amazon Prime shipping benefits, you’re missing out. Amazon Prime is a great way to get your products in front of potential customers. With Amazon Prime, you can offer free two-day shipping on eligible items.
To take advantage of Amazon Prime shipping benefits, you’ll need to have an Amazon Prime account. You can sign up for a free trial of Amazon Prime here. Once you have an Amazon Prime account, you can start offering free two-day shipping on your products.
7. Forgetting about Amazon SEO best practices
If you’re not using Amazon SEO best practices, you’re missing out on potential sales. Amazon SEO is the process of optimizing your product listings for Amazon’s search engine.
There are a few things you can do to optimize your product listings for Amazon’s search engine. First, make sure your products are properly categorized. Second, use relevant keywords in your titles and descriptions. Third, take advantage of Amazon’s Enhanced Brand Content feature.
8. Failing to respond to customer reviews and inquiries promptly
Customer reviews and inquiries are important. If you don’t respond to them promptly, you could miss out on potential sales. Amazon customers expect a quick response to their reviews and inquiries.
If you’re not sure how to respond to customer reviews and inquiries, Amazon has a great guide that can help you. You can find the guide here.
Responding to customer reviews and inquiries promptly is important for Amazon sellers.
Use Amazon’s guide to responding to customer reviews and inquiries if you’re not sure how to do so.
9. Neglecting Amazon branding opportunities
If you’re not taking advantage of Amazon branding opportunities, you’re missing out. Amazon offers a few different ways to brand your products. You can use Amazon’s Custom Brand Stores feature to create a branded store on Amazon. You can also use Amazon’s A+ Content feature to add richer content to your product listings.
Branding your products on Amazon is a great way to stand out from the competition. Use Amazon’s Custom Brand Stores and A+ Content features to brand your products.
10 Not using Amazon repricing tools
If you’re not using Amazon repricing tools, you’re missing out. Amazon repricing tools help you keep your prices competitive. They also help you stay ahead of the competition.
There are a few different Amazon repricing tools available. You can find a list of them here.
Repricing your products is a great way to stay competitive on Amazon. Use Amazon repricing tools to do so.
There are a few different Amazon repricing tools available that can help you stay competitive on Amazon.
By following these tips, you can avoid making common mistakes when selling on Amazon. Do you have any tips to add? Share them in the comments below!
Happy selling!
Need for Contact?
Here you find the contact information. But even smarter is if you approach me via Linkedin