In 1980, I took my first steps in ICT — on a Commodore 64. I was fourteen and knew right away: this is the future. Sixteen years later, I drove my first visitors to a website. The internet was new, nobody knew how it worked, but I saw the possibilities.

Since then, I've experienced every digital revolution from the inside. The first web shops. The rise of SEO. The explosion of B2B eCommerce. PIM implementations, replatforming projects, marketing automations — I've done it all, from startups to corporates.

What makes me different? I see the complete picture. Strategy, technology and execution. I speak the language of the boardroom and the developer. That's because I've sat on both sides of the table for 45 years.

Since 2024, my full focus is on AI. Not as hype, but as the next logical step in a career that started on a Commodore 64. I combine decades of strategic experience with hands-on knowledge of AI implementation and development.