You are thinking of buying an existing webshop. Because this is offered to you or because you want to expand your existing activities.
Or maybe you can take over a competitor, or maybe a webshop that can expand your range enormously and is therefore an important addition.
But there are many dangers with takeovers. In the blog I will tell you what to look out for during an acquisition.
Keep in mind that a take over is an expensive operation. You have to take into account the costs of the takeover, but also the lost profits that can occur during the transitional period.
You should also look at what you can achieve with a takeover. What are your goals? And is this really the best way to achieve these goals?
Make sure you do a lot of research and talk to as many people as possible who have experience with takeovers. This will help you enormously in making a well-considered decision!
Perhaps the first question you should ask yourself is: Why does the counterparty want to sell?
Of course they tell you they want to sell because they want to spend more time with the kids, or focus more on another business. But is this really so?
Nobody in the world knows when is the best time to sell than the current owner. If they have years of experience and industry expertise, and they believe that the future doesn’t look as rosy, it’s buyer beware.
You’ll need to do your due diligence before investing in a company like this.
When investing in a webshop, it’s important to keep an eye on Overtaking. It can be difficult for a small business to overtake a big corporation, so make sure that you’re choosing a shop with longevity.
What should you research before making the purchase?
When you’re considering buying a webshop, it’s important to do your research first.
Check their Google Analytics to see how well the shop is doing, check their bank statements to make sure they’re solvent, check their backlinks to see if they have a good SEO strategy in place, check purchase prices to make sure you’re getting a good deal, check their domain authority to see if they’re likely to rank well in search engines, and check their Ads spend to make sure they’re not blowing their budget on marketing. By doing all this research ahead of time, you’ll be in a much better position to make an informed decision about whether or not to buy the webshop.
Overtaking an existing webshop can be difficult – make sure you’re confident in the shop’s ability to grow before making an investment.
Talk to existing customers before buying a webshop
When you’re looking to overtake a webshop, it’s important to talk to the current customers and get their thoughts on the business. Ask questions like:
Have they had good experiences with the shop?
Are they happy with the products and service?
If not, what would they like to see improved?
Would you recommend this shop to friends?
What are the missing?
What do you think of the people behind the webshop?
These questions can help you gain more insight into the company you want to buy.
Listen carefully to the answers. You can overcome really big problems in advance here. This gives you a better negotiating position or this can ensure that you better let the deal go.
Buying a webshop, how long does it take?
For a small shop, the acquisition process takes on average about one to two months. Larger shops may take four to six months and large eCommerce parties can sometimes take up to a year.
Overtaking a webshop requires careful planning and execution in order to minimize any negative effects on the business. It is important to consider all aspects of the takeover, from logistical issues to marketing strategy. By working with an experienced team, you can ensure a smooth transition for your business.
Can you finance the acquisition?
There is a lot to consider when making a takeover, such as the sales price of the webshop, stock, personnel costs, marketing costs and operation costs. It’s important to make sure you have the finances in place to make the acquisition. You’ll need to factor in all of these expenses when determining whether or not you can finance the takeover.
When buying a webshop, maintain a strong negotiating position
When making an acquisition, it is important to maintain a strong negotiating position. This will ensure that you get the best possible deal for your business. In order to do this, you need to be aware of the other party’s motivations and weaknesses. You should also have a clear idea of what you are willing to offer and what you are not. By being assertive and confident, you can negotiate from a position of strength and get the outcome that you want.
It is important to understand the seller’s motivation. They may be looking for a quick sale in order to cash in on their investment. Alternatively, they may be looking for a buyer who can continue running the business successfully.
Where can I find web shops for sale?
There are a few places to find web shops for sale. One of my favorite places is businessforsale.eu. They offer a great listing service with a wide variety of web shops for sale.
businessforsale.eu shows you (always anonymous!) all web stores that are offered for sale. Here you can easily get an impression of the businesses for sale and then decide to contact a seller for more details. However, there are also web stores of which the seller doesn’t want any information about them on the public part of businessforsale.eu. To be able to match you to any of the stores on our platform, you first need to register as a buyer.
Do you need help or advice with an acquisition?
I have successfully sold and acquired a number of webshops myself, so I can help you do your Due Diligence and give you strategic advice for the takeover. Contact me today to get started! Overtaking a webshop can be a daunting task, but with the right planning and execution it can be a huge success. Let me help you make sure everything goes as smoothly as possible.